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Legal advertising continues to grow in popularity, and budget

It has been 40 years since the U.S. Supreme Court held in Bates v. State Bar of Arizona that the traditional ban on lawyer advertising was unconstitutional. In the intervening years, lawyers have devoted an increasing amount of time and money towards getting their names, faces, and sometimes catchphrases into the public consciousness. Kantar Media’s Campaign Media Analysis Group predicts that in 2017, based on monthly averages, lawyers, law firms and legal-service providers will spend over $920 million on TV advertising alone.

Full story by Victor Li via the ABA Journal